Video Content Marketing For Businesses: Strategy & More

Video Content Marketing For Businesses

Modern marketing strategy is based on creating conversations with your audience through online platforms such as websites, blogs, social media, and others. Within these channels, the use of video has proven to be a powerful and engaging form of dispersing content. So much so that it is being utilized as a marketing strategy on its own.

We take a look at video content marketing for businesses and why it’s taking over. 

What is Video Marketing?

Video content marketing is the creation and distribution of consistent video content to a brand’s target audience, with the aim of attracting, engaging, and converting them into customers.

Video strategy involves integrating this form of content into every stage and channel of the marketing strategy, alongside other forms. Its main aim is to encourage the customer to engage with them further through useful and entertaining videos. 

Almost every business nowadays is creating video content for their website, social media, and other platforms because of its effectiveness with customer engagement and conversions. 

Benefits of Video Marketing

The importance of video marketing cannot be understated. Let’s look at why:


Audiences spend most of their time on video

The statistics for video consumption are enough to convince any marketer: Video content accounted for 80% of all consumer internet traffic online in 2019. YouTube alone sees 250 million hours of viewing a day. If you’re looking for the best way to reach your audience, it doesn’t get more effective than video.

Using video encourages brand recall

95% of the message is retained by viewers when watching a video. This goes back to the well-known statistic that people remember 20% of what they hear, 30% of what they see, and 70% of what they see and hear.

Videos boost conversion rates

Over 50% of people watch how-to videos to choose a brand or a product to buy which means your brand is more likely to convert customers with online video marketing.

Video content encourages social sharing

If you want your audience to do the distribution for you, video is the way to go. 48% of Internet users said they share video content with their friends, more than any other form of content.

Using video builds trust and credibility

Video is a great way to relay your brand’s personality to your audience. It creates a connection with your viewers and builds trust. 90% of users say that they use product videos to make a decision before they buy a product.

How to Create a Video Marketing Strategy

If you’ve been thinking about video marketing, you’re on the right track for effective online marketing. However, creating a video content marketing structure without a plan is likely to be more frustrating than rewarding. A good video marketing structure has the following parts: 

Determine Your Goals

No plan is successful without a goal in sight. Outlining your objectives also allows you to create efficient strategies. The most common goals of a video strategy are:
- Awareness: When you want to introduce your brand to a new audience.
- Consideration: The research stage of a customer’s journey.
- Conversion: Do you want your audience to perform a specific action?

Define Your Target Audience

Mapping out a buyer persona is key to creating content that properly targets them. Identify who your audience is and what kind of content they like, among other parameters.

Competitor Research

Learning about what your competitor is doing in the space will give you insight into content gaps and opportunities. The existing video content available in your industry or market will also help you identify trends.

Create a Distribution Plan

Use your research and goals to choose where and how to share your videos. Social video marketing can be done through platforms like YouTube, social media, email marketing, and more. Include owned and paid channels as well.

Popular Video Content Types

Based on trends and culture, some types of video content have proven to be more engaging than others. Here are some winning types of video content your business can take advantage of:


Video-blogging is a format that has been around for a long time but brands have only just discovered its use for marketing. Not only do they educate consumers, they also inform and entertain them.

How-to Guides and Tutorials

These types of videos are an opportunity for a brand to indirectly promote their products or services by showing them in action within the video. 96% of customers watched an explainer video to learn more about a product or service.

Brand Culture Videos

These humanize the brand and can include behind-the-scenes office videos, events, employee interviews, and so on.


Webinars are extremely engaging as they are a combination of an extended how-to guide, Q&A session, and talk show.

Creating videos for your marketing will result in better rewards in terms of customer awareness, conversion, and retention. What is marketing video doing for your business?

LeadJig provides businesses with the tools and data necessary to track your marketing efforts and make better decisions for your video content strategy. Talk to us to learn more about how we can propel your small business to success.