Financial Seminar Marketing in 2024
2024 is right around the corner. Are you prepared for all that the new year has to bring? Transitioning your marketing practices to stay adjusted with the times is necessary to see similar or better results than years prior. By partnering with LeadJig + Acquire Direct, your financial seminar marketing will reap the benefits of budget maximization, the latest marketing technology, direct marketing, and real-time campaign management.
Maximize Your Financial Seminar Marketing Budget (Omnichannel)
Spreading your marketing dollars through several channels will provide the most impact for the least amount of money. Direct mail acts as the initial contact point that piques the interest of qualified prospects. Digital ads and emails are reminders for prospects interested in attending your event. Multiple touch-points with prospects increase the likelihood of them registering for one of your events.
Don’t Fall Behind on Technology (Prospectix)
Using the latest technology is key to staying ahead of the competition. Prospectix is our software that allows you to target your ideal clients. Prospectix identifies your qualified individual audience members as they engage with you and others. Our consumer database then enables you to better target and manage your qualified prospect universe. Without Prospectix, advisors can waste valuable marketing dollars on prospects that do not fit their vision of an ideal client.
Our “As Seen On” optimization will publish your content on top-tier websites like Market Watch, Fox, USA Today, Business Insider, and more! We will help you get seen on 200+ sites with millions of visitors. This optimization is amazing for increasing your credibility with prospects and bringing more attention to the amazing services you provide to clients.
Direct mail is as important to your campaign’s success as ever. It’s highly targeted, so you know exactly what people are interacting with your campaign. Other marketing channels don’t allow for this kind of precision. Furthermore, direct mail works. According to Small Business Trends, 42% of mail recipients read or scanned mail pieces. The average return on investment for direct mail is also high at between 18-20 percent. People are still paying attention to direct mail, and so should you. Keep reading to find out our top 5 tips for direct mail.
Reflect and Adjust
Look back on all of your marketing experiences and hone in on steps in your marketing plan that delivered to expectations or better. These aspects of your plan can then be emphasized or reused to meet your high expectations. If something has not worked as hoped, it’s important to make adjustments quickly. There will also be instances of something working well now, but changes in the world will render it ineffective. These foreseen issues are inevitable, but they do allow you time to tweak your marketing efforts before they take effect.
LeadJig Can Help
Our advisors see outstanding results due to our expertise, technology, and multi-channel approach. Capitalize on the marketing advantages LeadJig + Acquire Direct provides to all of our advisors nationwide.
At LeadJig, we can help you with all your financial marketing needs. Contact us for more information about our financial marketing services and how our financial advisor marketing platform can generate leads and increase your customer base.