Check out insights from Kevin Harrington, seminar tips & tricks, as well as industry news!
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Lessons and tips from 30 years of seminars, workshops, & dinner events.
Customer Lifetime Value Formula: What It Is & How to Calculate It One of the critical components of any company’s continued success is client retention. As years of countless marketing research has taught us, it’s substantially more profitable to retain a customer than it is to acquire a new one. ...
Did you know that repeat customers can be worth as much as ten times more than their initial purchase? And yet, for many businesses, attracting new leads is still a top priority, while the current customers don’t get more than an occasional automated email. Sure, attracting new leads into the...
Making marketing decisions can have massive implications for a business, so it's crucial to consider every aspect with care and attention. And that's why the 5 C's of marketing has become such a popular approach—it serves as a comprehensive check-up of all the key areas of your business and helps...
Analytics are an integral part of running a successful business. When making both day-to-day and long-term decisions, having as much data as possible allows you not only to increase the probability of making the right choices, but also helps you to gain an edge over the competition by providing you...
All business owners understand that lead generation is essential, but most don’t have a clear understanding of what it entails. It’s not hard to understand why - figuring out how to generate leads for your business requires in-depth audience knowledge and familiarity with proven-effective strategies. So, to take your lead...
