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Lessons and tips from 30 years of seminars, workshops, & dinner events.
What is Social Media Marketing? Social media marketing is, undoubtedly, one of the most effective ways for business owners and entrepreneurs to advertise their products or services, and attract their potential customers. Today, all brands are striving to make their social media presence powerful and are engaging their audience through...
How to Use Email Analytics For Effective Marketing Email analytics refers to the method of tracking the way subscribers interact with a brand’s email campaign. It allows you to conveniently gather and analyze data for each email campaign. Without leveraging email analytics, there's no way to ensure that your email...
The Importance Of Email Marketing You may think email marketing is an outdated strategy, especially with all the new marketing channels and possibilities we've seen over the last decade. While strategies that include artificial intelligence, chatbots, virtual reality, or video may be incredibly useful and even revolutionary, email advertising is...
Marketing automation includes using software platforms and high-end technologies specifically designed for marketing departments. Automation technologies allow companies to streamline and automate numerous marketing processes so they can grow revenue faster and increase campaign efficiency. The technology of a quality marketing automation system makes repetitive tasks easier. Companies also use...
All business owners understand that lead generation is essential, but most don’t have a clear understanding of what it entails. It’s not hard to understand why - figuring out how to generate leads for your business requires in-depth audience knowledge and familiarity with proven-effective strategies. So, to take your lead...
